© 2019 Laurie Elder

Branding

Highlighted Project: 

Delaware Valley Opera Company

2017 + 2018 - Summer Opera Festivals

The Delaware Valley Opera Company is a Philly based musical arts community that creates opportunities for emerging singers and directors to produce fully staged professional operas. I am thrilled to work with this talented group of people to create promotional pieces that reflected the quality of their performances. For each festival, I created a unique brand that continued through every aspect of the campaign. I managed and created the promotional materials from concept to completion including coordinating with the printers and mass mailer, posting on their website and social media. Work created: 2017 and 2018 Opera Summer Festival show artwork, flyers, posters, postcards, print ads, large scale signs, and facebook cover and event imagery and promotions. I researched and integrated a new ticketing service for the 2018 Festival that had a user friendly dashboard for the staff to easily use and created imagery for this as well. I also created a general brochure for them to hand out at performances.

2018 - Summer Opera Festival

Show Posters & Show Artwork
Skills: Digital Illustration, Illustrator, Printer Coordination
Website page creation with imagery and descriptions of each show. 
Skills: Digital Illustration, Illustrator, Weebly
Festival Postcard - Designed, professionally printed and mass mailed to their mailing list and hand distributed through the community. 
Skills: Illustration, layout, Illustrator, coordinating printing, mass mailing, 
Full page ad printed in Manayunk Magazine. 
Skills: Digital Illustration, Illustrator, Layout, Printer Coordination
Facebook event page images and event creation for all three shows and each date of that show. L'Elisir d'Amore is shown as one example. See DVOC's Facebook event page here for more examples.
Skills: Digital Illustration, Illustrator, Facebook
Ticket service integration and image creation. 
Skills: Digital Illustration, Illustrator, Researching ticketing services, Ticketleap
Directory Posters​ for each show (photos to come of Faust Poster once it's live). Located on Main Street in Manayunk, Philadelphia, PA.
Skills: Digital Illustration, Illustrator, Coordinating with ad representative

2017 - Summer Opera Festival

Festival Postcard - Designed, professionally printed and mass mailed and hand distributed through the community. 
Skills: Illustrator, Photoshop, Image Sourcing, Printer Coordination, Mailing coordination
Facebook event page images and event creation for all three shows and each date of that show. La Traviata is shown as one example. See DVOC's Facebook event page here for more examples.
Skills: Illustrator, Facebook
Program cover
Skills: Photoshop, Illustrator, Layout, Printer Coordination.
24" x 36" Venue flyer
Skills: Photoshop, Illustrator, Layout
8.5" x 11" La Traviata show flyer
Skills: Photoshop, Illustrator, Layout
8.5" x 11" La Boheme show flyer
Skills: Photoshop, Illustrator, Layout

Let's Chat

I'd love to hear about your project and ideas! Reach out to set up a free 20 minute consultation with me to discuss your design needs and talk about how I can help make them come to life! Send me a few dates and times that work for you. I look forward to connecting with you!- Laurie 

Address

Laurie Elder - Graphic Designer

6700 Germantown Ave

Lower Level

Philadelphia, PA 19119

Laurie@laurieelder.com

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